Look back at the DPP Festival 2026

Professionals from across the value chain gathered in Hilversum to exchange knowledge, experiences, and ambitions around Digital Product Passports (DPPs). The programme combined inspiring keynotes, frontrunner cases from organisations including HEMA, bol and Decathlon, and interactive break-out sessions.

The festival highlighted the importance of collaboration across value chains and showed that DPPs are rapidly moving beyond regulatory requirements towards practical implementation and real business value.

Enjoy the aftermovie and find the keynote presentations below.

Programme

Morning programme

A line-up of inspirational speakers and experts will take you on a journey along the why, the what and the how of a DPP.

08.15 – 09.00
Registration
09.00 - 09.05
Let's start!

With her extensive experience in data access, Mariane ter Veen builds ecosystems and innovation programmes that help organizations unlock strategic value with data. Mariane believes the DPP is not something to wait for: start now, learn fast, and use DPP data to strengthen your position in the supply chain.

Mariane ter Veen, Strategic Innovation Lead for Sovereign Data for AI - TNO (moderator)
See the bigger picture and learn about the major updates on timelines, building blocks and registries
09.05 - 09.10
Recent DPP Headlines
Sjoerd Rongen, DPP Coordinator – CoE-DPP/TNO
09.10 – 09.20
Battery Passport acceleration - what lies ahead of us?

Batteries are the first product category for which DPPs will become mandatory in the EU. LMT, Industrial (>2kWh) and EV batteries already from Febuary 18th 2027 onwards. Janet Kes has been involved in several projects and will share the key conclusions and findings. Let’s start the day with a look at what lies ahead!

Janet Kes, Manager Batteries and Innovation - ARN
09.20 – 09.30
DPPs in the context of digitalization
Stephanie Ottenheijm, Lead AI/Data - Digital Holland
09.30 – 09.40
The Dutch approach to DPPs
Simon de Jong, Policy Adviser for Digital Economy - Ministry of Economic Affairs and Climate Policy
09.40 – 10.00
How do the new technical EU DPP standards give guidance for making DPP’s?

Get up to speed on how the newly published European DPP standards enable interoperable DPPs. They will elaborate as well on registering DPP’s at the EU DPP-registry.

Jan Merckx, Project Leader Sustainability - GS1 Netherlands
Gunhild Otto, Consultant ICT and Mobility - NEN
10.00 – 10.10
The road to a global DPP Alliance

DPPs are rapidly gaining momentum beyond Europe. Learn how international initiatives are working towards global alignment, interoperability and a shared approach to Digital Product Passports.

Carolynn Bernier, Coordinator - CIRPASS-2
10.10 – 10.40
Break
Meet the frontrunners
10.40 – 11.00
Start now, learn fast: HEMA’s road to the Digital Product Passport

Even though not every detail of the Digital Product Passport is final, HEMA is not waiting on the sidelines. As a frontrunner, the company is already taking practical steps and discovering what is possible today. HEMA will share real-life examples from textiles and batteries, showing how you can start small, learn by doing and use QR codes to prepare for what is coming next.

Ingmar Hensbergen, Manager MDM & Space - HEMA
11.00 – 11.20
How Decathlon turns DPPs into new business value

How can you move beyond meeting legal requirements and use the DPP to create new value? From better product transparency to services that support repair, reuse and recycling. This session highlights how frontrunners in digitalisation can connect sustainability data directly to their products.

Freek Snijders, Sustainability Leader Digital - Decathlon
11.20 – 11.40
DPP Meets E-commerce: bol is navigating the unknown

What will the Digital Product Passport mean for online marketplaces and e-commerce platforms in practice? In this session, bol shares its perspective on the opportunities and challenges of implementing the DPP in a digital retail environment.

Jolijn Calle, Project Lead - bol
11.40 – 12.00
Creating a Fair Playing Field: The Future of DPP Enforcement

What is needed to create a fair and effective playing field? How will enforcement take place by authorities and regulators?

Norbert Kouwenhoven, Strategy and Innovation Advisor - Dutch customs
12.00 – 12.30
Wrap-up and pitches

We are pleased to welcome our valued DPP Festival sponsors to the stage to introduce themselves.

12.30 – 13.45 – Lunch

Afternoon programme

Interactive break-out sessions will offer deeper insights into specific sectors and topics. Choose the sessions that best fit your organisation.

13.45 – 15.00

1A - How can the textile industry prepare for a DPP?

The textile industry is one of the first sectors to adopt the DPP. What does this mean in practice? This session explores the latest regulatory developments, technical standards, practical implementation approaches, and research insights from a.o. Tricorp workwear to help organizations prepare for a DPP.

Speakers

Jirka Rajme - Saxion

Ton van Kollenburg - Avans

Modint

Jan Merckx & Jeanet van der Stoel - GS1 Netherlands

1B - Industry giants and their value chains

Products or components are sold or incorporated into end products of customers. How do companies such as TATA Steel Netherlands and Maersk support transparency in a long supply chain full of IP and various business interests? And what influence do these large companies have?

Speakers

Gert-Jan Kamer - TATA Steel Netherlands

Challenges around the DPP at the beginning of Supply Chains

Christer Andersson - Maersk

Transparency, traceability in Cross-Border Supply Chain Management

Mariel van der Linden & Richard Ooms - Digitaal Samenwerken (Maritiem Masterplan)

The Ship Lifecycle Passport

1C - DPP Tooling

DPP Service Providers showing how they ensure interoperability, how they align with standards such as JTC24, and how they support value creation with their customers.

Moderated by Sjoerd Rongen en Isabelle Tilleman - CoE-DPP/TNO

1D - The value of DPPs

Creating value with a DPP is more than a discussion. In this interactive workshop, participants will explore together how DPPs can create value at organisational, value chain and societal levels. We will draw on the collective expertise and experiences of the group to identify where value can be created, who benefits, and what challenges, costs or risks need to be addressed. Together, we will build a clearer picture of the opportunities and impact.

Speakers

Laura van den Aarssen - CoE-DPP/TNO Vector

15.30 – 16.45

2A - From repair to compliance for electronics with a DPP

What role could a DPP play in meeting the requirements facing the electronics sector? An update on relevant legislation and the role of recently published standards for a DPP. With shared insights from a recent pilot in which supply chain partners developed a working DPP for the repair of a Philips computer display. Another operational R-cycle business model will be highlighted on repair and maintenance of washing machines.

Speakers

Jeroen van der Tang - NL Digital

Tako Johannesma - Witgoed Brigade

Michiel van Yperen & Mark Heere - GS1 Netherlands

2B - SME manufacturing workshop

The DPP implies collaboration and data sharing with partners. However, how do you set this up, how do you create a value proposition that works for everyone, and how can collaboration lead to more circularity and resilience? Plenty of questions we’ll explore together in this workshop.

Speakers

Klik op Morgen

2C - Cross-sectoral IT

There are various initiatives to make DPPs work in a sector. However, most value chains flow across sectors and domains. A deep-dive in how to ensure cross-sectoral interopabtility and how to improve collaboration across sectors.

Speakers

Wilfried Hoffman - Axionomic

Frank Hermans - InnoTractor

Jesús Alonso - BAIDATA

Throughout the day, the foyer will host a dynamic exhibition area where organisations showcase cutting-edge DPP applications and solutions.

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DPP Festival takes place during the Week vd Digitalisering. During this week, we bring together government, businesses, and knowledge institutions to share knowledge, collaborate and make the Netherlands digitally stronger. In this way, we jointly create the conditions for a future in which digital technology contributes to a strong economy, a resilient society and sustainable progress.